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| Hickenlooper's new Colorado logo |
The Hickenloop Administration’s effort to replace the
Colorado State flag and seal with a trendier brand / trademark circumvents the
reason for emblems of state. The current state trademarks – the flag and seal –
identify and distinguish the source of state services / goods for the public.
Creating more official trademarks to represent the State of Colorado blurs the distinction
of which logo /
mark represents which source. In other words, more marks
confuse the public about which one actually represents the State of Colorado.
Yesterday I was at the US Open Tennis Championships in New
York and saw a man with a ball cap and Colorado flag on it. I asked him if he
was from Colorado, as it is always great to see fellow Coloradoans when outside
the state. He told me he had just spent a week holidaying in Aspen and thought
we had a really cool flag design.
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| Colorado state flag |
When I saw the red “C” with yellow circle and two strips of blue on a field of
white I knew that mark represented Colorado. I also knew it represented the
State of Colorado and if I saw the flat on letter head, I’d pay close
attention. Adding a new trianglized-licence plate looking trademark to the
state’s intellectual property portfolio only serves to confuse the general
public and fails the state’s real objective, which is to market the state to
tourists, businesses, and investors.
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